Est. 2026 — India's Sports Design + Build Studio

Networkbay Sports designs and builds premium
sports environments for India's fast-growing
sporting and active lifestyle generation.

GET IN TOUCH See Our Work ↓
WHY NOW

India's sporting culture is growing faster than the infrastructure around it. We exist to close that gap.

[01]
Designing for
the Generation
India's fast-growing sporting and active lifestyle generation expects world-class. We build it.
[02]
World-Class
Partners
Every brief is backed by global studios with decades of sports environment expertise.
[03]
Every Sport,
Every Scale
From IPL hospitality suites to padel courts in residential developments — one studio, full range.
[04]
Built to Last
and Earn
Premium environments that generate revenue, build loyalty, and outlast the brief.

WHAT WE BUILD

Designing and building across every sport, every scale, and every brief.

[01]

Stadium
Transformation

Taking existing stadiums and turning them into revenue-generating assets. Hospitality redesign, concourse transformation, and non-matchday activation.

[02]

Fan Experience
Design

Designing complete fan journeys from arrival to VIP hospitality — wayfinding, F&B destinations, and club identity at every touchpoint.

[03]

Active Lifestyle
Destinations

Sport and wellness destinations that merge fitness, social sport, and recovery. Designed as a lifestyle destination, not a facility.

[04]

Emerging Sports
Experiences

Padel, bouldering, recovery lounges, and performance wellness suites. Environments at the frontier of sport and active living.

[05]

Event &
Activation

Premium temporary structures for fan zones, VIP hospitality, and sponsor activations. Deployable in days, reused across cities and seasons.

[06]

Training &
Performance

High-performance spaces for elite athletes and academies. Gym floors, changing rooms, and recovery suites built for daily intensity.

[07]

Sports Retail &
Commercial

Club stores and merchandise destinations that extend brand identity beyond the pitch and increase spend per visit.

[—]

One Studio.
Full Range.

Premium Sports
Environments
Built for India

OUR PARTNERS

Stadium Hospitality & Fan Experience
20.20
Brand Experience

The world's leading stadium hospitality design consultancy. Behind Arsenal's 19-year fan experience, the Brighton Tunnel Club, and Newcastle's Wings suite — 20.20 brings global creative strategy and spatial design to every brief. We bring the drawings, documentation, and India delivery.

Active Lifestyle & Sports Wellness
ESP Wellness

25 years designing and equipping high-performance environments for elite sport and luxury hospitality. Liverpool FC's AXA Training Centre, Manchester City FC, and Six Senses London. ESP brings world-class sports wellness expertise to every brief.

Event & Activation Infrastructure
AirClad
Structures

Premium modular event structures trusted by Lexus, Michelin, Harrods, and Apple Music. Deployable in days, AirClad brings world-class temporary architecture to India's sports events, fan zones, and VIP hospitality — fully reusable across cities and seasons.

With the experience of the world's best
Wembley
Arsenal
Newcastle Utd
Lord's
Liverpool FC
Formula 1
SailGP
Australian Open
Royal Ascot
Manchester City
Six Senses
OUR WORK

Twelve projects. Five verticals. The full range of what Networkbay Sports and our global partners have built.

01 — Vertical
Stadium Experience
& Masterplanning
A stadium's commercial potential is decided before a single suite is designed. Our masterplanning process sets the spatial hierarchy, hospitality tiers, and phased delivery roadmap — giving every future investment a clear brief and a measurable return.
20.20 Brand Experience
[01]
Arsenal Emirates
A 20-Year Partnership
London, UK
→
20.20 Brand Experience
[02]
AO Arena
A Manchester Masterplan
Manchester, UK
→
Stadium Experience & Masterplanning · 20.20 Brand Experience
Arsenal Emirates
A 20-Year Partnership
The Task
Arsenal sought to transform The Emirates Stadium into a true home — developing a tiered fan experience from podium to seat and general admission to Club Level VIP, while setting new benchmarks in global stadia hospitality design.
The Approach
We embedded ourselves in Arsenal's culture — speaking to fans, stakeholders, and football futurologists, observing matchdays, and gathering club stories — to build the first true articulation of the Arsenal brand: values grounded in rich heritage and driven by the ambition of a global club.
The Outcomes
  • Kit launch featuring the new crest became the most commercially successful in Arsenal FC's history
  • Diamond Club NSA Award Winner 2006
  • Club Level Winner, Project of the Year, Stadium Business Awards 2011
  • Gold Award, Association of Interior Specialists
  • The Foundry created a new revenue stream from unused space, completely selling out ahead of launch
  • DSQ Restaurant and Bar Awards Winner 2019
Stadium Experience & Masterplanning · 20.20 Brand Experience
AO Arena
A Manchester Masterplan
The Brief
AO Arena — 23,000 capacity and at the heart of Manchester — needed a masterplan and venue strategy that would touch every tier of guest experience, from the moment of arrival through to VIP, and define the commercial and hospitality direction for years ahead.
The Concept
The Heartbeat of Manchester. Grounded in direct guest research on ticketing, F&B, and service, this vision set design intentions across the full venue — a city-inspired palette of terracotta brickwork and northern steel blue, and walls lined with the stories of the artists who defined a global music scene.
The Spaces
The Beautiful North (30-guest bowl-side lounge), The North Star (invite-only VIP), The Terrace (theatre-style seating with in-seat service), and a VIP Entrance designed as a high-end hotel arrival — building anticipation and elevating status from the first step.
02 — Vertical
Concourse &
Fan Experience
Fan experience is not just the match. It is every step from arrival to seat — wayfinding, storytelling, F&B, and identity at every touchpoint.
20.20 Brand Experience
[03]
Wembley
Fan-First Engagement
London, UK
→
20.20 Brand Experience
[04]
Dial Square
Arsenal
London, UK
→
Concourse & Fan Experience · 20.20 Brand Experience
Wembley
Fan-First Engagement
The Task
Wembley's iconic new stadium wasn't delivering the fan experience its status demanded. We were briefed to step up fan engagement — creating a true home for England fans that would amplify matchday atmosphere and make the national stadium feel worthy of the occasion.
The Approach
We interviewed stakeholders, players, and fans to understand what makes Wembley truly special — discovering the stadium celebrated the FA more than England. We developed a strategic framework of concourse graphics, hospitality environments, and storytelling initiatives that gave fans a genuine sense of place, welcome, and national pride.
The Outcomes
  • Wembley now offers fans photo opportunities and social currency at every turn
  • Concourse graphics actively encourage dwell time and spend
  • Fan journey mapping allowed graphic moments to land where most impactful
  • The player entrance journey is more inspiring and welcoming than ever before
Concourse & Fan Experience · 20.20 Brand Experience
Dial Square
Arsenal
The Brief
Arsenal sought to transform underutilised space within the Emirates Stadium into a destination bar and hospitality venue rooted in the club's historic identity — an authentic gathering place that would generate new revenue streams and extend the matchday experience beyond the 90 minutes.
The Design
Named after the historic Dial Square pitch where Arsenal was founded in 1886, the venue draws on the club's deep Woolwich roots. Industrial textures, archival photography, and a palette that references the original Arsenal kit give the space a character that is unmistakably the club's own.
The Outcome
  • New hospitality revenue stream from previously unused stadium space
  • Destination venue that extends fan dwell time beyond the match
  • Named in honour of Arsenal's founding pitch — deepens club identity at every touchpoint
03 — Vertical
VIP & Signature
Experiences
The VIP tier is where a venue's reputation is made. We design members' clubs, premium lounges, and invitation-only signature experiences that define the commercial ceiling — and drive the perceived value of every tier below them.
20.20 Brand Experience
[05]
Diamond Club
Arsenal Emirates
London, UK
→
20.20 Brand Experience
[06]
Brighton
Tunnel Club
Brighton, UK
→
VIP & Signature Experiences · 20.20 Brand Experience
Diamond Club
Arsenal Emirates
The Brief
Arsenal's brief was a single instruction: "the best place in the world to watch football." Set in the new Emirates Stadium, a stone's throw from Art Deco Highbury, the answer had to be rooted in the club's DNA — not just the sport, but the decade that defined it.
The Craft
We visited the V&A's Art Deco curator, toured Eltham Palace, and immersed ourselves in Arsenal's 1930s golden era. The result: a terrazzo floor inlaid with a bronze cannon, a hand-crafted Deco chandelier, an onyx bar selected from an Italian quarry and backlit, marquetry panels etched with Thierry Henry's OPTA movement data, and a Raymond Blanc menu. Every detail a story. Every story earned.
The Legacy
  • All 168 memberships sold before the Emirates opened in August 2006
  • Twenty years on, Diamond Club still carries a waiting list
  • Consistently referenced as one of the global benchmarks in stadium hospitality
  • The original proof that a sports venue could compete with the world's finest rooms
VIP & Signature Experiences · 20.20 Brand Experience
Brighton
Tunnel Club
The Brief
Brighton & Hove Albion set out to build a tunnel club — a hospitality experience positioned directly alongside the players' tunnel, where guests dine and drink with the drama of the match unfolding metres away — and make it rival the best in the Premier League.
The Experience
Taking inspiration from the chalk and sandstone bedrock beneath the stadium, we paired marble, copper, walnut, and brass with panoramic views of the players' tunnel. A mirror system ensures guests witness every moment of pre and post-match drama — before taking their heated, padded pitch-side seats with in-seat ordering for the match itself.
The Recognition
  • Sold out all Premier League matches in record-breaking time
  • Rated the best hospitality experience in the UK by The Padded Seat
  • Rated second best hospitality experience in the world
04 — Vertical
F&B
Destinations
The best F&B environments in sport aren't concessions — they're destinations. We design food and drink spaces with their own story, personality, and commercial logic — built for matchday and engineered to drive non-matchday revenue all year round.
20.20 Brand Experience
[07]
76 Yards
Stadium of Light, Sunderland
Sunderland, UK
→
F&B Destinations · 20.20 Brand Experience
76 Yards
Stadium of Light
The Brief
Sunderland AFC needed a casual dining destination that would put the Stadium of Light on the matchday map — a space with its own identity, its own draw, and its own reason to visit beyond the ninety minutes.
The Concept
Named after Sunderland's 76 shipyards — the highest number in the world in 1840 — the concept immerses guests in an industrial atmosphere that feels like stepping aboard a ship. At its heart: Tommy Banks' pie shop, from the chef behind two Michelin-starred restaurants and a lifelong Sunderland fan.
The Craft
Ceiling panels echo the scaffolding of the shipyards. Riveted perimeter panelling mimics the interior structure of a ship's hull. The two columns flanking the main bar are designed as wind funnels, marked with waterlines. Every detail rooted in the city's industrial DNA — felt by guests whether they know the reference or not.
05 — Vertical
High Performance
Training Environments
Elite athletes train in environments that are designed with the same precision as the sport itself. We design and build high-performance training and rehabilitation facilities for professional clubs, academies, and sports organisations — spaces where every detail is engineered around player performance.
ESP Wellness
[08]
Liverpool FC
AXA Training Centre
Merseyside, UK
→
ESP Wellness
[09]
Manchester City FC
Training Facility
Manchester, UK
→
High Performance Training · ESP Wellness
Liverpool FC
AXA Training Centre
The Brief
A high-performance fitness training facility at Liverpool FC's AXA Training Centre, designed to optimise elite football performance.
The Design
State-of-the-art equipment throughout — customised racks, weights and dumbbells, bespoke upholstery, custom storage units, and a throwing wall. Integrated performance analysis technology runs across the facility. A large open central training area looks directly onto the First Team pitch, with coaching offices on the mezzanine providing clear oversight of the gym floor.
The Result
A dynamic, connected environment that seamlessly blends performance, smart coaching, and design.
High Performance Training · ESP Wellness
Manchester City FC
Training Facility
The Brief
A high-performance training and rehab facility for Manchester City FC, designed to set the standard in elite football performance.
The Design
Novel and innovative fitness and rehab spaces with state-of-the-art equipment throughout. Custom branding reflects the club's identity at every level — from flooring to equipment specification — creating an inspiring and professional environment for athletes.
The Result
A facility that combines functionality, innovation, and attention to detail, ensuring players have access to the best training environment available.
06 — Vertical
Active Lifestyle
Destinations
India's active lifestyle sector is growing faster than any other segment in sport. We design and build premium environments that go beyond the gym — creating destinations where fitness, emerging sport, and recovery come together as a single lifestyle experience.
ESP Wellness
[10]
Six Senses London
The Whiteley
London, UK
→
Active Lifestyle Destinations · ESP Wellness
Six Senses London
The Whiteley
The Brief
A luxury gym, Pilates studio, and biohacking suite for the new Six Senses Hotel & Spa at The Whiteley London.
The Design
State-of-the-art customised equipment with premium leather upholstery and elegant branding touches throughout the gym. The biohacking room is built around longevity-focused training using EMS and overload protocols, enhanced with cryotherapy, hyperbaric oxygen therapy, red light therapy, EWOT, lymphatic drainage, compression therapy, and EMS therapy.
The Result
A new benchmark for luxury wellness design — blending performance, recovery, and cutting-edge biohacking in a single destination.
07 — Vertical
Event & Activation
Infrastructure
The most memorable moments in sport happen beyond the permanent walls of a venue. We design and deploy premium temporary structures for fan zones, VIP hospitality, and sponsor activations — world-class event architecture that arrives in days, earns across a season, and travels wherever sport goes.
Partner · Event Infrastructure
AirClad
Structures

Premium modular event structures trusted by Lexus, Michelin, Harrods, and Apple Music. Deployable in days, fully reusable across cities and seasons — world-class event architecture wherever sport goes.

aircladx.in ↗
[01]
Hospitality &
Brand Pavilions

Glass-fronted, fully brandable structures that create premium hospitality environments at any venue, without a single permanent brick. A sponsor asset that earns across an entire season.

[02]
Golf & Motorsport
Events

Double-height structures for F1 paddock clubs, golf hospitality villages, and racing events. The preferred choice of Michelin and global automotive brands at live events worldwide.

How
We
Work

India's sporting generation is growing up with global references — they've watched the Premier League, attended F1, stayed in five-star hotels. They know what great feels like.

Networkbay Sports brings that same standard into India's sports environments. Our partners carry decades of experience designing the world's best stadiums, training centres, and hospitality spaces. We carry the India knowledge — how people move, what they expect, how things get built here.

The result is sport environments that feel genuinely world-class, because they were designed with Indian users at the centre from day one.

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Networkbay Sports · Established May 28, 2026

Let's
Talk

hozefa.attari@networkbay.net
+91 76207 46251